adizero LAB
adizero vs MiniSkirt

August 11, 2011 / Fashion, Movie, Music, Sports,

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adidasの新しいシューズadizeroのCM。監督は皆さんご存知、児玉裕一さん。
映像に登場する女の子は伝説のアプリPUFFの女の子。
相当ニッチなマーケットでバズりそうなキャスティング。

カルサトハナニカ? ハヤサトハナニカ?
Technology of lightness. Art of speed…


http://adizero.jp/

Boulevard Ice by Nike Basketball

July 21, 2011 / Movie, Sports,


Nike BasketballがNew YorkはHarlemにアイスクリーム屋をオープン。その名も「Boulevard Ice」。
全てのフレーバーは1$で提供されるとのことです。

adidas Originals B-Sides

July 13, 2011 / Fashion, Movie, Sports,

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adidas SLVR 2011 Fall/Winter Collection Video

June 24, 2011 / Fashion, Movie, Sports,

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New from adidas’ more refined, high-end SLVR line comes a video showcasing some of the Fall/Winter 2011 collection. With an inspiration of space travel, the designers over at SLVR intended for both the clothes and their accompanying video presentation to combine technology, luxury and a little bit of futuristic flair. The short film is ethereal, featuring models decked out in shiny technical jackets and all-black formalwear surrounded by smoke and spotlights and backed by an eerie soundtrack. Nonetheless, most of the items looks good and the short piece serves as a nice incentive to whet the appetite for adidas SLVR’s full Fall/Winter 2011 collection.

Nike The Chosen

June 7, 2011 / Fashion, Movie, Sports,

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NikeがJust Do Itキャンペーンの新しいCM「The Chosen」を公開した。
スケーター、スノーボーダー、サーファー、BMXライダーなどをフィーチャーしている。
The Chosen

Sport is Art
by Nike Sportwear

May 17, 2011 / Fashion, Movie, Sports,

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Nike Sportswear “Sport is Art” Collection

Nike Better World

April 6, 2011 / Advertising, Movie, Music, Sports,

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Our mission is to make the world better through sport.
This film is made from 100% recycled ads.

Nikeの企業広告Nike Better World。
この映像はすべて過去のNikeのCMを再編集して作られているそうです。

Nike Better World

Who is Superfly?

March 26, 2011 / Advertising, Fashion, Movie, Sports,


YouTube Preview ImageNike Footballが”Who is Superfly?”のバイラルビデオを公開。
“Who is Superfly?”とはNike Mercurial Vapor Superfly 3のプロモーション。
Facebook上で誰がSuperflyなのかを予想する投票コンテンツのようなことも。

Nike
Nike Football on Facebook

NIKE RUNNING / CORRI SENZA FRENI

October 4, 2010 / Advertising, Movie, Sports,

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Non pensare al tuo passo. O a quella fastidiosa pioggerella.
O al fatto che siano le 2 di notte. Non pensare alla destinazione
che devi raggiungere. O come la raggiungerai. Non pensare
a come stai e nemmeno a come corri. Corri.

NIKE RUNNING – CORRI SENZA FRENI


adidas Originals / Franz Beckenbauer aka Der Kaiser

August 24, 2010 / Fashion, Movie, Sports, ,

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ドイツの皇帝ことベッケンバウアーのシグネチャーモデル。しゃれとる。

One of the greatest ever footballers, a legend of the game and a World Cup winner as captain and coach.
He’s even been immortalized with his own signature adidas shoe and, here, we pay homage to the man, the sneaker and the legend.

Shop the adidas Originals Beckenbauer range now –



US: http://bit.ly/USBeckenbauer
Europe: http://bit.ly/EUBeckenbauer